SOFT SAVING IS ABOUT FREEDOM, NOT FRUGALITY

Soft Saving Is About Freedom, Not Frugality

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: earn steadily, save strongly, get a home, and prepare for retirement. But Gen Z is approaching cash with a fresh point of view. Instead of focusing exclusively on long-term accumulation, this generation is focusing on equilibrium, well

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